Loc Nguyen

More Than Videos. A Brand Experience. Hult International Business School + Bayhaus

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At Bayhaus, we believe that a great video is more than visuals it’s a brand experience. That’s why our work with Hult International Business School was designed to capture not just content, but the essence of the institution’s identity and values.

From institutional storytelling to authentic testimonials, every frame was crafted to communicate academic excellence with a human impact.

The Project

Hult partnered with Bayhaus to create a production that would serve multiple purposes:

  • Attract new students globally

  • Strengthen their international branding

  • Build genuine connections with their audience

The material we delivered is now used worldwide by Hult as a strategic communication tool, showcasing not just what the school offers, but who they are.

Our Approach

  1. Strategic Storytelling – Crafting a narrative that aligns with Hult’s brand values.

  2. Visual Identity – Consistent aesthetic choices to reflect excellence and innovation.

  3. Human-Centered Content – Featuring authentic voices to connect emotionally with the audience.

This wasn’t just a video shoot it was a creative partnership built to amplify Hult’s presence on the global stage.

For brands that know exactly where they want to go, strategic production is the bridge between vision and results.

💡 Bayhaus Creative – More than videos. We craft brand experiences.